Scarlet Johansson, a global ambassador to Oxfam and the new face of SodaStream, was forced to choose between the two as they was a distinct contradiction between them. The former supports the oppressed and the deprived and the later was built on stolen and illegally occupied land and is part of an industry that makes the Israeli occupation of the remainder of Palestine profitable and continuous. She chose to be on the wrong side of history by resigning from Oxfam. But what people do not realize is that the controversy has shed more and more light on the BDS (Boycott, Divestment, and Sanctions) Movement. More and more people are learning about it and more and more organizations and companies are, unlike Johansson, making history. She has inadvertently done more for the BDS movement than anyone else. That Secretary Kerry warned the Israeli government that its lack of interest in peace with the Palestinians risks a global boycott affirms the growing prominence of the BDS movement.
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